Saturday, October 27, 2018
Spent the rest of October helping with a website/print rebranding for a local education nonprofit, Aspire Education, with Lisa Fischer and Kiersta Wild as a part of Make a Mark San Francisco.
Here's a snippet of the resulting collaboration draft with Lisa (visual identity, logo), Kiersta (web design, ux), and myself (iconography, illustration):
For the illustrations, I wanted to incorporate an overarching theme to keep all the images cohesive and suggested 3 possible routes:
- Plants: to symbolize growth, with hard work yielding into a future harvest of opportunities.
- Dreams: reflecting the endless possibilities of a career by using otherworldly/ nontraditional representations
- Space: ability to reach great heights with no limit to potential
The landing/ home page was therefore based on the idea of community and cyclic nature bringing people together and giving back and so depicts a neighborhood. The image also not only reflected Aspire's roots in Oakland (the bay area via San Francisco's hills) but the nonprofit's dedication to students regardless of income levels through the use of layering.
As the page providing resources for learning + preparation, the tutoring page depicts people in training.
And for the page containing success stories + routes for continuing education, the third design depicts the result to the overarching story with an image of the reader having reached space. The multiple planets were to signify the different paths that can be taken while showing those who've come before, depicting a continued community of people striving and helping to reach their respective goals.
Icons followed the same principles of the illustrations, following Lisa's guides for color and use of line, to remain cohesive.
